After a legacy of 30 years offering photographers some of the best creative workshops in the world, Santa Fe Workshops knew it was time to develop more than a reputation – they needed a powerful brand. Working closely with senior management, we created a new identity, brand messaging, refreshed the website, and extended the brand into digital expressions to help attract an even wider audience and more accurately reflect the Santa Fe Workshop experience. The new brand evolves with the organization as they expand their offerings, transitioning into digital programming and attracting new talent.